Simon Arms established Auscellardoor in 1999 with a desire to give new and emerging wine brands representation and a focus within the industry. After beginning his wine career with the Hardy Wine company in sales and marketing in 1987 Simon was later approached to take on the Tisdall brand, entering into the management of the company's national marketing and sales.
In 1997 Simon joined the world renowned Wingara Wine Group as National Brand Manager for Katnook Estate. He spent time developing other Wingara brands including Riddoch and Deakin Estate whilst establishing a real appreciation of the Australian and New Zealand wine scene.
Simon's ability to feature emerging, premium and cutting edge brands has enabled Auscellardoor to bring boutique parcels of low profile wines to people who too appreciate and are truly passionate about wine.
While business is booming and keeps Simon busy all year round he still manages fleeting trips to the likes of South Africa and Turkey to represent Australia on the Tennis Veterans circuit and maintain his well sought after number one national ranking.
about katherine brown
Katherine Brown Corporate Sales Manager
Katherine is a great person to speak to about planning wines for your board room or corporate function.
Katherine's passion and knowledge of wine was somewhat inevitable given that she was born and raised on her family's well renowned Brown Brothers Vineyard in Victoria's King Valley region.
Following her degree in entrepreneurship Katherine immersed herself in the world of marketing and brand management, beginning her working life in the coffee industry before venturing back to her roots of wine, and starting with Auscellardoor in 2006.
With her extensive wine knowledge and event planning experience Katherine can assist in making sure all your wine related requirements are simple and unique to your business.
